Why Omina

Why brands move stock to the source.

Manufacturing in China and shipping every unit to a domestic warehouse before it reaches a customer means paying twice, waiting twice and handling twice. Omina removes the middle leg.

Get a quote Is Omina a fit?

Pick-bin shelving aisle at Omina's China facility

Ship it once

Same factory. Same customer. Half the journey.

Count the handovers. Every one is a receiving, a storage bill and a margin.

The old way

FactorySea freightDomestic 3PLLast mileCustomer

Weeks on the water before the first sale. Two receivings, two storage bills, and another warehouse for every new market.

The Omina way

FactoryOminaLast mileCustomer

Stock sellable as soon as it is receipted. One receiving, one storage bill, one invoice, every market from one pool.

Bin shelving ready for new stock at Omina's China facility

Sellable the day it is receipted.

Cashflow

Sell while the stock is still warm.

Stock that lands at Omina is sellable as soon as it is receipted. No sea freight to a second warehouse, no weeks of inventory sitting in a container, no second handling fee. You order from your factory against what is selling, not what you forecast a quarter ago.

Cash is not tied up in stock sitting on the water.

Restock in days from the factory next door, not weeks by sea.

One storage bill and one invoice across every market you sell into.

Open a new market without opening a new warehouse.

Inventory risk

Order smaller. Order often. Stop guessing.

When restocking means a container and six weeks, you order big and early. When the factory is next door to the warehouse, you order against what is selling, and you stop paying to store stock you are not sure will sell.

Smaller inbounds

Top up from the factory in days, not by the container.

Fewer stockouts

Live inventory in the WMS, so you see the shortfall before your customer does.

Less dead stock

Test a launch with a short run and scale what sells.

One hub

Every market from one stock pool.

Australia, New Zealand, the UK, the US and Europe, served from one facility on one rate card with one invoice. Parcels direct-inject into each destination's local carrier network and your customer tracks a local delivery.

Lane

Priority

Standard

Duties

France, Germany, Italy, Spain

Brand control

Your unboxing, packed at the source.

Custom cartons, inserts and kitting are handled inside the warehouse, with photographed QC on request. Your product leaves the factory and reaches the customer in your packaging, not a grey bag.

Received stock staged in front of the Omina wall

Inbound at source

Branded cartons stacked on a warehouse trolley

Branded cartons and inserts

Operators, not order pickers

Visibility

A real WMS, connected to your store.

Orders sync from Shopify, tracking numbers push back when the label is created, and receipting, inventory and order status are live in the WMS. No spreadsheets, no chat threads.

Technology and integrations

Live

Synced with Shopify

Inbound receipted

On hand by SKU

Orders shipped today

Tracking pushed to store

Why brands move stock to the source.

Same factory. Same customer. Half the journey.

Sell while the stock is still warm.

Order smaller. Order often. Stop guessing.

Smaller inbounds

Fewer stockouts

Less dead stock

Every market from one stock pool.

Your unboxing, packed at the source.

A real WMS, connected to your store.

Ready to fulfil closer to the source?

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